Right. So this is a draft of my proposal, and needs to cover several different things — 1. my understanding of the purpose of our PP1 tutorial group within the broader context of My Tribe and ABC Pool in its entirety. 2. an outline of my own plan to contribute to My Tribe/the My Tribe Facebook/Twitter as an individual ‘social media producer’. 3. My self-assessment criteria for this subject. 4. A timeline of events.
So let’s start at the top.
1. The essential purpose of the Facebook/Twitter tute, in relation to all other aspects of the My Tribe project, is to find and communicate with people online. Facebook and Twitter are highly populated websites — by tapping into these user bases, My Tribe will have access to a larger portion of the online community, and hence more potential for audience participation/involvement. Facebook also provides a platform through which consumers can talk back to us, give us feedback and ask questions. This is invaluable, given that the purpose of the My Tribe project is to encourage these people to create works on the Pool website. Without a dedicated Facebook page, we would have no unified method of communicating with potential contributers to the project. Additionally, we would have a lessened capacity to raise awareness of the many opportunities that other tutorials are settting up for My Tribe, such as the Fed Square Exhibition or the 360 showcase online.
2. As a social media producer, I hope to further encourage community involvement with My Tribe by tapping into online filmmaking communities in Australia such as filmnet and myproductionportal. My recruitment strategy will involve setting up an account on each of these websites and creating a post in the ‘job’ forums, which are browsed regularly by filmmakers looking for opportunities to make films and exercise their skills. This post will outline the My Tribe project to these filmmakers, with an emphasis on the fact that My Tribe on ABC Pool is a great place in which contributers may “get themselves seen” by ABC representatives and fellow filmmakers. The post will also address the fact that selected works may be showcased in a variety of other venues, such as at Federation Square, and that ABC Pool is a great platform to upload work as it won’t be lost in a sea of skating videos.
My contribution to the tutorial specific task, the facebook page, will involve a similar approach to the SMP task outlined above. In order to enhance the facebook group, I hope to connect it with Australian filmmaking facebook groups. These groups often contain hundreds of creative people with a multitude of skillsets, and the walls of these group pages list upcoming film shoots, competitions and other similar opportunities. By posting about My Tribe in these facebook groups, we may create awareness online in a targeted manner, focusing on groups of people that are openly interested in creating media works.
3.
I feel that my self-assessment in this course should be focused primarily on my reflective practice, and the way in which convergent/social media interacts with conventional film/tv/video production. This may sound like something out of Media Industries, but I honestly feel that such reflections will be most relevant to me and what I want to end up doing. Of course, this does not mean that I plan to drop everything else and write blog posts for a semester, but being a social media producer is not my end aim — the benefit I can get out of acting as an SMP, I feel, lies in reflecting on the process and tying it back to conventional production in old-world industries. I also want to focus my self-assessment on my performance in the group production, in terms of the development of my collaboration skills and my technical production skills, as these areas are (and will be) extremely important to me.
So, to put all this into a set of more objective criteria:
1.) Reflective practice. — blog posts should be regular (~3 per week, depending on size), varied (some to do with SMP role, convergence theory, collaboration, production, overall thoughts on the course, etc) and deep (involves in-depth discussion, critique, multiple viewpoints, making inferences, extrapolations, etc.)
2.) Collaborative work. — Being a reliable group member (turning up on time, working to deadline, completing all delegated tasks). Effective communication (openly bringing up problems in order to solve them, rather than avoiding conflict at all costs). Staying positive (constructive, finding new ways to approach a difficult situation, etc)
3.) Technical skills. — Actively researching (compression codecs used on pool, what equipment/software will be most appropriate for this PP1 production, etc) Operating equipment competently (a thorough understanding of equipment is required prior to operation, including all potential pitfalls associated with using said equipment)
4.) SMP role (in my mind, this is a secondary criterion) — developing a clearly defined strategy for recruiting and fostering involvement. Putting this plan into action in an appropriate manner (considering the nature of the target audience in relation how to approach them, etc.)
I guess at the end of semester, I give each of these four criteria a score out of ten, based on the subcriteria I’ve listed.
4. The Timeline
March 17 (wk3): Draft SMP project outline due
April 10 (wk5B): My tribe project launches
May 26 (wk14): Final written report task due at some point this week





